Whether this is a brilliant example of the post-ironic movement, or the ‘no one will get this joke but my closest friends’ work by someone who just had way too much time on his hands, Christopher Doyle’s PDF Identity Guidelines 2008 takes the whole concept of personal branding to a whole new level.
This is a guide to how I should look, feel and sound as a person; a guide that should serve as an aid for myself and for those around me in ensuring my identity remains clear, consistent and correct.
